The key to being noticed? A solid online presence

Working together with Laura we crafted headline copy and organized all the relevant content that would be presented on the site. This ensured visitors would understand the industry of Mental Performance Consulting and then easily get in touch to sign up! 

One of the most important things to Laura was to clearly explain what the name Wheelhouse means in the context of Mental Performing Consulting.

WHEEL·HOUSE 
ˈ(H)WĒLˌHOUS/ 
NOUN: WHEELHOUSE
1. baseball. (of a pitch) within the zone that is most
advantageous for a batter to hit a home run.
2. within one’s area of expertise or interest.

We used the site as a place to give a detailed explanation and used a custom drawn information graphic to do this.

This info-graphic was then used as an element across the site on images of athletes in motion to show different athletes honing in and improving their specific skill sets. These elements gave the Wheelhouse brand more depth and conveyed the essence of the business, training for the advancement of specific skills. 



This info-graphic was then used as an element across the site on images of athletes in motion to show different athletes honing in and improving their specific skill sets. These elements gave the Wheelhouse brand more depth and conveyed the essence of the business, training for the advancement of specific skills. 

 
The brand is definitely resonating with people and I always get compliments on the website. Clients have even said that they decided to go with my business because of the fresh and professional website.
— Laura

Equally as important as the written content was the imagery used across the site. As MPC is not specific to any single sport or skill level it was important that the imagery featured on the site would resonate with athletes from all kinds of levels and backgrounds. These images needed to be more than just a photo. They needed depth. They needed to say something. They needed to convey a feeling relatable to athletes from any sport. 

We worked with Wheelhouse to select imagery that would remind athletes of those crucial moments in their training. These aren’t the glamour shots from the NFL, but imagery a real athlete can identify with, a scuffed up ice rink, the swimmer in the lane next to you. We chose the image of the athlete clapping the chalk as a symbolism of preparation, an idea that any athlete can relate to and is at the core of Wheelhouse's work.