Barracuda, a blooming sock subscription company out of Harvard Business School, partnered with us to elevate their business model and develop a lifestyle centric visual brand that appealed to the young professional.



A Sharp System.

Barracuda Sock Co. is a lifestyle brand offering subscription socks to trendy young professionals looking to add a certain flare to their wardrobe.

Founded at the Harvard School of Business, it’s safe to say that this was a grounded business idea but Barracuda needed an online presence that showcased their sophisticated product, appealed to their audience and served their growing needs as a startup.

“PB+J did not just execute what we asked. Their team took our requests and provided input and honest opinions on what would look and work best for us. That care and feedback is so valuable.”
— Dave Silverman (CEO of Barracuda Sock Co.)

From their existing logo we built outward to match the caliber of their product and the exuberance of the brands culture. Focusing on the young professional market we constructed this branding system to emulate the suavé refinement that these socks bring bi-monthly to subscribers. This included a beautiful set of product and lifestyle photography that captures the brands flare.