case study

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We partnered with Clari•tea House to bring authentic tea drinking experiences to tea enthusiasts of America. OUR TEAM made this possible by creating a beautifully branded online shopping experience. 



Turn your home into a tea house.

Clari•Tea House is a tea retailer offering an authentic tea experience, transporting customers to cultures throughout the world with a single cup. 

Our task was to create a professional, visually stunning identity and website that reflects a diverse tea culture and was able to compete with well established competitors. 
We created a symbolic mark to serve as the cornerstone for the brand that would then lead into Clari•Tea’s online presence.

Clari•Tea made it clear it was paramount to incorporate something symbolic of the businesses ethos into the logo: a tea house. We created an abstract line drawing of a tea house, using one line with the two circular end points, suggesting that drinking Clari•Tea transports point B (exotic tea culture) to you at point A. 

Perfectly Steeped Every Time

We carried the Clari•Tea brand through to the packaging for an expansive line-up of tea. Varieties ranged from white to green, blooming to black - all with specific instructions for steeping the perfect cup every time. To communicate this information effortlessly to the customer, our team designed a series of icons complimenting the unique style of the brand which are versatile enough to use on the packaging. 

“I knew what I wanted to do. I didn’t know how I wanted it to look. That’s why I contacted PB+J. They took my idea and crafted a beautiful brand that communicates my value proposition - Authenticity. I’m so proud to share it with my customers!”
— Jose Acevedos (Owner)

Find Clarity with Clari•Tea's online store.

The next step was to design an online presence that would not only look amazing, but also be easy for the client to capture and manage sales. 

Clari•Tea differentiates itself from other tea retailers by providing its customers with authentic loose-leaf tea from key regions of the world so it was important that the customer was able to sort teas by location and type. This required an extensive organizational system to allow the site users to navigate quickly and find exactly the product they were searching for. Within this system we needed to manage product photography and illustrations that would teach the history and proper preparation of the tea to the users. We approached this in two phases.

Phase 1: Squarespace, Phase 2: Shopify.

“PB+J was able to create a great site for my business. When my operations were getting more complex, they were able to accommodate my wish list and create an online shop that not only looked great, but functioned exactly how I needed it to!”
— Jose Acevedo

Phase 1: Squarespace

Squarespace allowed us to create a beautiful, clean design which was easy for Clari•Tea to manage and track orders. After six months (a little ahead of schedule), Clari•Tea found that their in-person sales were soaring and needed a way to track these orders from one consolidated system...enter Shopify! 

Phase 2: Shopify

What Shopify allowed us to do was build out the same site design with a more robust site architecture and advanced features. The main advantage was consolidating all sales efforts into one platform by integrating the Shopify Point of Sales System. The Shopify POS allowed us to run all online sales and in-person transactions from one master inventory. 

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Breaking ground in Arizona

Clari•Tea 2.0 is now fully launched, changing customers tea drinking experience one cup at a time. 

With operations on the Shopify system in full swing, Clari•Tea is now pursuing their goals to open a physical location in their Arizona stomping grounds. From there they hope to become the leader in authentic teas from all over the globe.  

Whether you have aspirations to start an online business or open your own physical store, we can help you stand out from your competition.