Turn your home into a tea house.
Clari•Tea House is a tea retailer offering an authentic tea experience, transporting customers to cultures throughout the world with a single cup.
Our task was to create a professional, visually stunning identity and website that reflects a diverse tea culture and was able to compete with well established competitors.
We created a symbolic mark to serve as the cornerstone for the brand that would then lead into Clari•Tea’s online presence.
Clari•Tea made it clear it was paramount to incorporate something symbolic of the businesses ethos into the logo: a tea house. We created an abstract line drawing of a tea house, using one line with the two circular end points, suggesting that drinking Clari•Tea transports point B (exotic tea culture) to you at point A.
Perfectly Steeped Every Time
We carried the Clari•Tea brand through to the packaging for an expansive line-up of tea. Varieties ranged from white to green, blooming to black - all with specific instructions for steeping the perfect cup every time. To communicate this information effortlessly to the customer, our team designed a series of icons complimenting the unique style of the brand which are versatile enough to use on the packaging.