The key to being noticed? A solid online presence
Working together with Laura we crafted headline copy and organized all the relevant content that would be presented on the site. This ensured visitors would understand the industry of Mental Performance Consulting and then easily get in touch to sign up!
One of the most important things to Laura was to clearly explain what the name Wheelhouse means in the context of Mental Performing Consulting.
WHEEL·HOUSE ˈ(H)WĒLˌHOUS/ NOUN: WHEELHOUSE 1. baseball. (of a pitch) within the zone that is most advantageous for a batter to hit a home run. 2. within one’s area of expertise or interest.
We used the site as a place to give a detailed explanation and used a custom drawn information graphic to do this.
Equally as important as the written content was the imagery used across the site. As MPC is not specific to any single sport or skill level it was important that the imagery featured on the site would resonate with athletes from all kinds of levels and backgrounds. These images needed to be more than just a photo. They needed depth. They needed to say something. They needed to convey a feeling relatable to athletes from any sport.
We worked with Wheelhouse to select imagery that would remind athletes of those crucial moments in their training. These aren’t the glamour shots from the NFL, but imagery a real athlete can identify with, a scuffed up ice rink, the swimmer in the lane next to you. We chose the image of the athlete clapping the chalk as a symbolism of preparation, an idea that any athlete can relate to and is at the core of Wheelhouse's work.