case study

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We partnered with thIS mother-daughter team as they entered the saturated flower shop market. We helped them stand out by creating an iconic brand image that visually embodied their rustic yet refined style. 



Inspiration comes from all avenues.

Twine x Twig is the new face of a well respected flower shop.

The new owners are a mother-daughter team with awesome style and a clear vision for their newly acquired flower shop. They approached us shortly after purchasing their flower shop to help them create a brand that reflected their rustic yet refined style, while still retaining the loyal customer base of the previous business.

Part of the PB+J process is learning as much as we can about our client and their business. Twine x Twig is memorable in this process because - unlike most clients that share their target audience, other company’s logos and websites - this duo shared a quote that was near and dear and was the inspiration for their business name. 

The importance of Mary Poppins'  rhyme was obvious, not only was it the inspiration for the flower shop’s name, but it really did embody their personal rustic and refined flower arrangement style. Using this as the inspiration, we set out to develop a mark as unique as their business. 

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Following Mary Poppin’s lead we gathered simple lines (of twine and twig) into a “bird’s eye view” of a robin’s nest to create a simple and recognizable icon.

We visually tied the nest and company together by deciding to use a simple “x” to represent the word “and” or “&”. The crossing lines compliment the style of the nest while still communicating the name twine AND twig. All of these elements combined create a logo that was clearly inspired by the important quote, but more importantly echoed the elegant, natural style of these florists.

“PB+J created a logo that truly enhanced the natural, yet refined aesthetic we wanted TWINE x TWIG to represent as a brand. We were so happy to receive such positive customer comments about our logo. PB+J were very patient and took the time to carefully consider all our creative thoughts, when constructing our logo.”
— The Marquis (Owners)

It's not a rose...
it's a Ranunculus!

It was clear to us, that this team knew their stuff! We mistook a Ranunculus for an ordinary Rose and were quickly called out. We love working with entrepreneurs who ignore status quo and do things a little differently! Twine x Twig was certainly a great example of that and we needed a way to reflect it. To compliment the strong logo, we paired clean typography and photography of Twine x Twig floral arrangements to give the brand an elegant but rustic presence that reflected the voice of the business. We helped their name gain recognition throughout town by extending their brand into print material, store-front signage and a vehicle wrap. To properly compete in this floral market it was important for Twine x Twig to become a known name in the industry. This happened very quickly! 

Change in the air! 

Right out of the gate a concern of the business was to inform people of the change in direction, from old to new. We needed to create a buzz! We set out to design an elegant set of business collateral for Twine x Twig to create strong brand recognition in all material the shop sends out. We also designed a stamp for Twine x Twig to use during their transition period to let people know there was change in the air!

A set of elegant stickers were also designed so all flower arrangements would be sent out with the Twine x Twig name.

“PB+J assisted the smooth transition to our new flower shop with transitional material to hand out to previous and new customers, this idea was very successful to introduce TWINE x TWIG as a new business. As well the material sparked conversation in our community, and was a great way to begin new and maintain loyal customer relationships.”
— Ali Marquis

Proud to partner.

Twine x Twig came to us looking for help to smoothly transition the flower shop they purchased into one that reflected their personal rustic and refined style. We like to think we gave them that and more.  

Twine x Twig now has a beautiful identity system that compliments their unique style.

We helped proudly feature it on their store front and delivery vans acting as a constant reminder to the residents of Lindsay that there's a new flower shop dedicated to doing things differently. 


We are so proud to have partnered with Twine x Twig.  If your business needs help standing out from the crowd, team up with our designers. 

Have more questions? Get in touch.